Studio Brief 2: Animal Aid Self Evaluation

Self- Evaluation:

• How did you approach the brief? - I was apprehensive to start this brief because I didn't feel as thought the research book before it didn't go very well. I wanted to redeem myself from that brief by producing some work for this brief which would be better and, ultimately, more enjoyable.
• What was your thought-process behind the brief? - My thought-process was to base what I could do for the brief on helping the cause as I wanted to make this event relevant to the Zoo so that they could use it in real life. I liked the idea of helping the zoo to make a difference as it is heavily reliant on funds from the public. 
• What worked?/What was Good? - What was good was the collaboration between the current brand identity for Chester Zoo and the brand identity I came up with for the event itself. I didn't want them to be the same but I knew they would defiantly have to be some visual connection which I think I have achieved.
• What didn't work?/ What was Bad? - I had difficulty in regards to the production of my collateral as I do not think my crafting was great. It is much better than it use to be but I still think that it needs improvement and I do not think the stock used aided me in this factor.
• What would you change?- If I was to change it, I would alter the stock choice for a few of the items just to accommodate for the crafting elements of the work.