PPP1: Study Task- What Is Higher Education?' (Evaluation & Reflection)

From my 5 questions that I put up, I got some feedback from fellow members of my Blog Group.

1. How well have they explained themselves?

Generally, I got positive feedback in the way that I talk through my work and explain my reasoning for design choices, being honest with whether they were successful or not.

2. Is there a wide range of resources for research?

The consensus of the members of my blog was that I had a wide range of graphic design considered and took alot of inspiration for PP and DC Blogs. I wasn't too sure about the comment on using more books for influences as alot of my research actually does come from library books, however, I thought it was a great suggestion by members of my group to look in some Journals in the library. I have to agree with them as I don't look in the journals and they are just as good a resource as the books are.

3. Presentation of Blog Itself?

My Blog group said that it was clearly presented and up- to- date. They picked up on the fact that my PPP blog was inconsistant with the rest of my Blogs as the layout was different. I had been having some technical difficulties with that particular Blog and I had changed the layout as it was the only successful solution to change the issues. I didn't know that you need to change all the Blogs individually so when that was picked up by my Blog Group, I changed the layouts accordingly straight away.

4. Critical Evaluation of own work?

I recieved a lot of positive comments for not leaving any image without a refernce or explaination and that it illustrates the points I am making within my discussion.

5. Quantity/ Is there a Substancial Volume of Work?

I was told that I have a lot of work and that it is of a good quality. It was suggested to me to put images in my Lecture Notes which I can understand as there is alot of text and is basically just all my notes so it would be nice to illustrate my nites. I won't want to put every image on there as it is my notes that are te most important thing but I'm sure I could put a few images to break the text up and so it would be clear as to where I'm coming from.

Overall:

I think it was a very positive exercise to have other people look at my blog and see what I have been doing. The positive comments have been very reassuring and I have responded to changes that have been suggested. Its great that they were written in a considered and thought-out way so thast they didn't feel attacking. One thing I must point out is the fact that only 3 out of 6 members of my Blog group posted on my Blog before the deadline which is disappointing because I have posted on all members posts in time and we should be working as a team therefore I could only take into account there feedback.

PPP1: Study Task- What Is Higher Education? (Question 5)

5. Quantity/ Is There a Substancial Volume of Work?

PPP1: Study Task- What Is Higher Education? (Question 4)

4. Critical Evaluation of Own Work?

PPP1: Study Task- What Is Higher Education? (Question 3)

3. Presentation of Blog Itself

PPP1: Study Task- What Is Higher Education? (Question 2)

2. Is There a Wide Range of Resources for Research?

PPP1: Study Task- What Is Higher Education? (Question 1)

1. How Well Have They Explained Themselves?

PPP1: Study Task 3- What Is Higher Education?

Following a Powerpoint discussing the different types of feedback we could get whilst we are in Higher Education, we were asked to make a set of lists:

The first list is a list of things I would like feedback on as an individual:

• Layout & Style of the Content of my Blog 
• Image References I use in my Blog
• My contribution within Crits

Next, within our Blog Groups, we were asked to make a collective list of things we would all like Feedback on as a Group and how we could possibly get the Feedback we need:

• Blogs- Have a template to follow?
• Academic Writing- Student Support?
• Time Management/ Keeping Up- Checklist? Look Up Other People's Blogs?
• Quality/Quantity/Presentation- Professionalism?
• Personal Development- Crits? Tutorial?

From that, we then made a Year Group list of things we all collectively want Feedback on:

• Use of Blogs- Quantity, Content, Tagging, Organisation, Quality (Text and Images)
• Pass Criteria/ Assessment Criteria- Knowing we have passed
• Time Manangement/ Project Management- Have we done enough?
• Academic Writing Skills
• Critical Evaluation ( Yourself and Others)
• Quality/Standard of Work
• Design Decisions
• Understanding Design Principles
• Individual Improvement
• Appropriateness of Brief Responses

We were then told that we had to judge each others Blogs and had to produce a list of 10 criteria to judge our Blogs on that we could all agree on:

1. Do the Links Work?
2. Is the Blog Up-To-Date?
3. Quantity/ Is there a Substancial volume of Work?
4. Quality of Design Practise work?
5. Critical Evaluation of Own Work
6. How well have they explained Themselves?
7. Have they put Labels on there Posts?
8. Is there a wide Range of Resources for Research?
9. Presentation of Blog Itself- Consistant? Font Sizes?
10. Critical Evaluation of Designers work and Why it's been Chosen

From these, we then indivudally selected 5 that were the most relevant to our Blogs. For me, I chose:

1. How well have they explained themselves?
2. Is there a wide range of Resources for research?
3. Presentation of Blog itself
4. Critical Evaluation of Own Work
5. Quantity/ Is there a Substancial volume of Work?

I think these are the most relevant to my Blog in regards of things I need to know in reference to the content and layout of my Blog as that was what I had put down on my individual list of wanted Feedback.

For the 5 chosen questions, I will put them up as individual Blog posts and will have members of my Blog group comment on these questions in regards to my Blog. I will do the same on thier Blogs so that we have a network of Fedback to go from.

Studio Brief: 'Alphabet Soup-Typeface' Crits Feedback and Self Evaluation

Halfway Brief 'Power' Crit:

The 'Alphabet Soup- Typeface' brief was our first 2 week long brief therefore it was seen fitting to have a 'power' brief halfway through the project. Within the group, we were discussing what we were doing, seeing what feedback we could get and where we should go from there.

I discussed the research I had done on the 'Adobe Caslon Pro' typeface, the initial ideas I had produced from initial research I had collected about my partner and the development of these ideas to choose 1 final outcome to focus on.

Within the Crit, I was told that my amount of work conducted was impressive and that I had been thorough with my approach to producing the typeface. I had mentioned that I was stuck on what  outcome to focus on between 3 of them and it was decided amongst us that I was to choose the 'Intricacy/Detail' theme as that was most reminiscent of my partner, therefore it answers the brief more successfully.

From this 'Power' Crit, I am going to do these 3 things;

1. Produce an alphabet for the theme of 'Intricacy/Detail' in order to see how successful it will be
2. Produce an array of different letterforms to explore different thicknesses and appearances for how   I could produce this alphabet.
3. Produce some research into the way other designers have gone about producing Intricacy/Detail within thier own typefaces

End Brief Group Crit:

At the end of the brief, we had to present our posters alongside our partner to a group of 14 other members of our year, discussing why we had made the design decisions we did and how they refelct our partner. From this, we were to get feedback on how we could improve our typeface and what other people thought of our work.

Within my Crit, I explained my personality and prefered style choices of Danielle's that I based my type on, the choice of capital letters with slightly faint lines and the reasons behind the aesthetic appearance of the overall type.

In regards to Feedback, I was told that it was quite ornate and decorative and that it was different that I had focused more on making the typeface to suit the person rather than making a typeface that suits my own working style. it was liked that the letterforms were quite subtle and that my reasons had justification on the communication aspect of the work.

Based on the Crit, if I was to improve on my type, from my own personal point of view, I would probably make a large version of the typeface so that I could have larger letters and thicker lines as it looks great close up but when I was sat far away, the detail was alot less noticable. It was still obvious it had been manipulated but it was difficult to see the intricacies themselves.


Self-Evaluation:

How did you approach the brief? -I was very excited about the idea of producing a new typeface so I was quite enthusiastic about it. I approached the brief with the outlook that I was going to make this an idea- led brief and that I wanted to do alot of drawing. Also, I took the approaach that the communication was the most key- regardless of what I like to produce, the most important thing was what my partner liked.

What was your thought-process behind the brief? - The main thing I did was research into the typeface and then took my time drawing out ideas (initial ideas, development of ideas, typeface development) as that would be the most integral process as to whether my typeface would work. If I didn't have it thoroughly tested then it might not have worked.

What worked?/What was Good? - The overall alphabet was very successful and worked as individual letterforms as well as when put together to form the Name Tag. Not just that but in terms of translation of legibility on different scales and the investigation into different aesthetics of the typeface as I think I did alot of development on that aspect of my project.

What didn't work?/ What was Bad? -. Alot of the intial ideas, even though they could be justified, were quite weak and 'throw away' and the same could be said for the development of the intail ideas, however, if I didn't try out different ideas then I don't think it will have been as successful.

What would you change?- To improve on this brief, I think I would try and make the letterforms more ornate and detailed. I think I would put more research into some more traditional typography styles as well as then I could have seen some other approaches to producing an ornate, detailled alphabet.

PPP1: Study Task 2- What Is Graphic Design? (Part 2)

In our Blog Groups, we had to select 5 of the 25 images we had to collect. I chose:

1. "Hunger" by Noma Bar
2. "Eureka Tower Car Park" by Axel Peemoeller
3. "Barack Obama Hope Poster" by Shephard Fairey
4. "Mr Chop's Sounds from the Cave 12in EP" by Dan McPharlin
5. "Colour Reading and Contexture" by Jacob Dahlgreen

Then we had to identify how our chosen images related to these 5 catagories:

• Function
• Design Context
• Tone of Voice
• Message/ Idea/ Concept to be Communicated
• Intended Scale/ Place of Delivary

If any of our images had none of these aspects of Graphic Design then it was seen as not being proper design.

'Hunger':
Function- To highlight/ illustrate the famine that people suffer from around the world
Design Context- Graphic used for magazine/publications/articles/posters
Tone of Voice- Subtle yet quite confrontational and sincere
Message- To encourage people to do something about this injustice
Scale- Magazine/Book sized?

'Eureka Tower Car Park':
Function- To direct the public through the cinema to make sure they go the right way
Design Context- Infographics used in a car park commissioned to direct the public
Tone of Voice- Informative
Concept- To get the public from A to B
             - Using perspective, the audience have to stand in a specific space to read the full instruction
Scale- Size of a Multi-storey Car park

'Barack Obama Hope Poster':
Function- To promote/ influence voters to vote for Obama
Design Context- Barack Obama's presidencial election campaign
Tone of Voice- Hopeful/Convincing/Self-Assured
Message- Obama will bring hope as a good president and a prosperous future to America
Scale- Billboard/Poster/Backdrop for Speeches and Rallies

'Mr Chop's Sounds from the Cave 12in EP':
Function- Sculptures to represent recording equiptment from previous decades
Design Context- Magazine Cover commissioned to the Designer
Tone of Voice- Fun and Light-Hearted
Concept- Replicate Recording Equiptment
Scale- Miniture

'Colour Reading and Contexture':
Function- To show Colour Theory
Design Context- Exhibition
Tone of Voice- Informative
Concept- Showing the Relationship between Different Colours
Scale- Size of a large room/ Exhibition space

From this exercise, we had to produce lists of things that would be classed as Function, Context, Tone of Voice, Message/Idea/Concept and Scale & Place. This isn't an exhaustitive list but it is what we came up with within our Blog Groups. From this, we have to collect images that show these aspects in use within Graphic Design:

Function:
Inform, Advise, Instruct, Educate, Promote, Assist, Advertise, Direct, Interact, Entertain

"My Only Gizmo and It's Mouse" (1994) by John Gorham
Reference- McAlhone, B. and Stuart, D (1996) "A Smile In The Mind" 2nd ed., London: Phaidon Press Ltd

John Gorham- Gorham used this piece as a piece of Self- Promotional work to show the media that he felt most comfortable using and the style that he worked in, particularly as technology is becoming more and more prevelant within our modern day culture. The fact that he finds interaction with the work important and the interaction he has had with the work makes it all the more personal- something that I can relate to.

"Typecube" (2008) by Chris Clarke
Reference- FL@33 (2009) "Made & Sold" London: Laurence King Publishing Ltd

Chris Clarke- Clarke's invention of producing a 64-cube toolkit that allows users to produce different letterforms and typefaces to experiment with to create thier own different fonts is unique as it allows for a way to make typography a physical disapline as well as a 2-Dimentional one. It bridges the gap between normal print/digital graphic design and allows it to become a physicality so that you can interact with what you are creating, which is a magnificent concept in itself.

"Hierarchy of Digital Distractions" by David McCandless
Reference- McCandless, D. "Hierarchy of Digital Distractions"Available from http://www.davidmccandless.com/#hierarchy-of-digital-distractions (Accessed 22nd October 2012)

David McCandless- The Infographic- style that McCandless uses within his graphic design to educate the reader into facts and figures of the modern day 21st Century means that his works are highly informative whilst being higly entertaining in the way that they are presented to the audience. He uses strong, block colour and visually captavating diagrams to catch the readers attention and then changing the delivary of information each time to keep them on thier toes.

"Cattle Baron's Ball 2012" (2012) by Cory Say
Say, C. (2012) "CBB 2012 Catalog and Ticket Package" [Internet] 7th December Available from  http://www.behance.net/gallery/CBB-2012-Catalog-and-Ticket-Package/6231785 (Accessed 7th January 2013)

Cory Say-  The designs of the Catalog influence the designs of the Event Tickets, Parking Tickets and Layout Map which are all used to aid the running of the organized event itself, due to their functions of being proof of purchase and providing information to the guests. The style of the work is quite classy in the sense that the lettering and presentation is traditional, with the muted colours and only small areas of detail which is then surrounded by simplicity. 

"Essential Patch Packaging" (2012) by Ratowsky Creative

Ratowsky Creative (2012) "Essential Patch Packaging" [Internet] Available from  http://ratowskycreative.com/244/ (Accessed 11th January 2013)

Ratowsky Creative- The function for the design is to package some essential oils which is reflected really well in regards to the aesthetic achieved by the design studio as it focuses on a modern twist to the traditional presentation of medical remedies packaging. The different colouration of each packaging allows for a coded system to differentiate between remedies, providing a functional purpose for the packaging.

Design Context:
Branding, Advertising, Interactive/ Web/ App, Packaging, Typography, Info-graphics, Paper Cut, Covers, Posters, ect.

"The Language of Modern Music" (1983) by John McConnell
Reference- McAlhone, B. and Stuart, D (1996) "A Smile In The Mind" 2nd ed., London: Phaidon Press Ltd

John McConnell- The fact that this is a Book Cover gives the design its context as John Connell plays on the subject matter and its physical function, using the music note imagery as speech marks to present the reader with a double meaning. I think this is such a subtle and clever use of double entendre, with the negative space giving the attention to the small yet integral pieces of imaginative punctuation.

"I Heart NY" (1975) by Milton Glazer
Reference- McAlhone, B. and Stuart, D (1996) "A Smile In The Mind" 2nd ed., London: Phaidon Press Ltd

Milton Glazer- The design context behind the infamous logo is the reason why this piece of design is so successful. The context of being a piece of advertising which is to encourage Tourism grew into becoming a positive brand to the city of New York. From this, the simple yet patriotically iconic image has boosted moral and national pride as the slogan adorns all forms of merchendise and has become part of the identity of America.

"Work Hard & Be Nice To People" (2004) by Anthony Burhill
Reference- FL@33 (2009) "Made & Sold" London: Laurence King Publishing Ltd

Anthony Burrill- This typographic poster has been created using the traditional method of wood-block letterpress which helps contextualise this image as it helps the audience see where it gets it rustic, slightly textured appearance. I think this only adds to the image as it makes it seem more wholesome and honest therefore putting more power behind the positive statement that the image inforces which is why I like this poster.

"Amigos Skateboarding" (2013) by Sasha Barr

Barr, S. (2013) "Amigos Skateboarding" [Internet] Available from http://www.thisisthenewyear.com/Amigos-Skateboarding (Accessed 31st January 2013)

Sasha Barr- The context behind these designs is to provide a brand for the skateboarding company 'Amigos', which provides a context for the graphic prints onto the merchandises unusual items like Skateboard decks. The brand is quite urban looking and young in appearance, using fun illustrations and bright colours to grab the attention of the younger audience.

"SOFT!" (2010) by Bravo Company

Bravo Company (2010) "SOFT!" [Internet] Available from http://www.bravo-company.info/1021/16801/works/soft (Accessed 31st January 2013) 

Bravo Company- The brand and identity overhaul for the company 'SOFT!' gives a strong context for the mixture of environmental graphics, web design, info-graphics and product/packaging collateral designs. The illustrative style of the branding is fun, cute and bold and the fact that this style is used throughout the brand identity provides a strong unity via the aesthetic. The designs appeal to a young audience therefore giving more of a context for the design choices made by the Bravo Company.

Tone of Voice:
Informative, Serious, Assertive, Distressing, Sarcastic, Offensive, Informal, Humourous, Light-Hearted, Meaningful/ Emotive, Fun, Personal, Encouraging, Persuasive

"Typography Jokes" (2012) by Gary Nicholson
Reference- Nicholson, G. (2012) "Typography Jokes"Available from http://www.garyndesign.comport_typejokes.html (Accessed 18th October 2012)

Gary Nicholson- Graphic Designer Nicholson draws on his specialism to produce these witty puns on Graphic Design, producing a humourous and light-hearted joke poster series made to put a smile on anyone's face. The simple layout is clean and sleek, using type layout and minimal amounts of colour to provide the imagery needed for the joke to be successful. This gives the posters a slightly quirky feel which goes well with the subject matter. I really like these posters and think that they are very cleverly yet simply put together, allowing the graphics and the puns to work together to make the posters successful.

"Book Smarts #1, #2 and #3" (2005) by Anthony Burrill
Reference- FL@33 (2009) "Made & Sold" London: Laurence King Publishing Ltd

Anthony Burrill- Burrill's concept behind his images is to parody a self-help book in layout and subject matters yet antidote the preachy tone of voice used within them, instead using a reasonable, and sometimes even factual, vocal manner.  The accompanying pictograms are minimalist in presentation therefore producing a simple layout for the 3- book series that reflects the statements made as 'self-help'. I think these pieces can be taken seriously despite thier intention as there is an element of truth within each statement.

"New York Subway Map" (1972) by Massimo Vignelli
Reference- Flikr Hive Mind "New York Subway Map" Available from http://flickrhivemind.net/Tags/design,vignelli/Interesting (Accessed 23rd October 2012)

Massimo Vignelli- The purpose behind this piece of info-graphics is to provide information to a wide audience range that is understandable, therefore, the tone-of-voice matches that with an informative and assertive manner as it reassures the user that the information is correct while being encouraging so that people feel comfortable using the subway system. This makes the map appear more trustworthy to the user, particularly thanks to the simple layout and presentation of the system so it is easy to navigate, making this a very successful piece of purposive design.

"Let Me See Your Papers"(2012) by KOMBOH
KOMBOH (2012) "Let Me See Your Papers" [Internet] 10th October Available from http://komboh.com/?p=1846 (Accessed 25th November 2012)

KOMBOH- The fun and light-hearted piece of graphic design encourages people to consider what they would have as an identity if they became a superhero. The template produced allows for the interactivity, for people to design and produce the superhero themselves gives it a more intimate and personal meaning to the user. The simple yet well-executed idea gives a encouraging tone of voice, allowing for the user to escape from the real world for a moment and enjoy becoming something that only dreams are made of.

"State of America- Print Series" (2013) by Julian Montague 

Montague, J. (2013) "State of America- Print Series" [Internet] Available from http://www.montagueprojects.com/state-of-america-print-series/ (Accessed 11th January 2013)

Julian Montague- The tone of voice in these posters is quite informative and educational despite the fact that it is a topic that some people would not automatically understand. The depiction of the official insignia is quite cartoonish and easily accessible due to the informality of the design style which makes it light-hearted and entertaining.

Message/ Idea/ Concept:
To make Life Easier, Individual to the Work, World Events, Charity, Change, Current Events, Opinions, History, Facts/Factual, Personal Interest

"Beat The Whites With The Red Wedge" (1919) by El Lissitsky
Reference- Moore, C. (2010) "Propaganda Prints"Great Britain: A&C Black Publishers Limited

El Lissitsky- This piece of Graphic art propaganda was used with the symbolism within the colour usage (Red for the Revolutionary class and White for the Elite class) and shape choices (Triangle connoting a military attack) to present the historical concept of the Russian Winter Palace seige during the Russian Revolution, providing a strong message of unity to the Working Class.

"Live8" (2005) by Andie Airfix and Rob Farrar
Reference- Satori Graphic (2005) "Live8" Available from http://satorigraphic.co.uk/corporate.htm (Accessed 18th October 2012)

Andie Airfix & Rob Farrar- The play on perceptions and connotation within this logo for the Live 8 Charity Show is very strong as it mixes the event with the reason behind the need to raise money, thus raising awareness without trying. Africa becoming the body of the guitar makes it an integral part of the piece and the fretboard typography helps keep the identity inclusive and whole.

"World In Chaos" (2011) by James Joyce
Reference- Joyce, J. (2011) "World In Chaos" Available from http://www.jamesjoyce.co.uk/ (Accessed 22nd October 2012)

James Joyce-  This image is very illustrative in it's depiction of world politics and current affairs therefore allowing Joyce to be able to produce an informed opinion thats directed at a suitable audience. The toppling of the detail on the flags suggests the idea of the countries loosing thier high power statuses in the world and the economy crumbling. The fact that they were pilied on top of each other in the first place suggests a power struggle in the fight for ultimate supremacy.

"Just In Case- End of the World Survival Kit" (2013) by Menosunocerouno

Menosunocerouno (2013) "Just in Case- End of the World Survival Kit" [Internet] Available from http://www.menosunocerouno.com (Accessed 11th January 2013)

Menosunocerouno- The idea behind this funny design is based around the concept of the world supposedly ending at the end of 2012 and the necessary things that are needed to survive just in case the end of the world ever did happen. The choice of the bright neon colouration for the packaging adds to the urgent nature of the product and implies safety in a dangerous situation.

"Positive Prediction Coasters"(2013) by Mamas Sauce & DesignWorkLife

Mamas Sauce & DesignWorkLife (2013) "Positive Prediction Coasters" [Weblog] DesignWorkLife 21st January Available from http://www.designworklife.com/2013/01/21/new-in-the-shop-positive-predictions-coasters/ (Accessed 31st January 2013)

Mamas Sauce & DesignWorkLife- The idea behind these coasters is that you can twist it around and use it to predict your future, which makes it have a fun and quirky aspect to what would otherwise be a plain object. The thick stock and print production of the coasters is beautiful, particularly as it is clearly embossed and evenly printed. The colouration keeps it simple yet classy and the mixture of typography keeps the look fresh. 

Scale & Place:
Poster, Postcard, Signage, Book, Film, Postage Stamp, Billboards, Wall, Smartphones/Web, Business Cards, Display, Exhibitions, Merchandise/Clothing, Shops, Packaging, Editorials/Publications

"Joyeuses Fetes" by Kong
Reference- Terstiege, G. (2009) "Three D- Graphic Spaces" Switzerland: Birkhauser Verlag AG

Kong- Kong use their working area around them to produce a 3-Dimentional Typographic Installation using their office ware, putting the space to good use and allowing for a large scale lettering which is only legible from above. The sans serif letterforms produced reflect the modern theme of the image, based on the electonic appliances and pieces of design used to make up the letterforms. The colouration of the 'Y' indicates a questioning into the reason as to why we put ourselves through the stresses that New Year and Christmas can bring.

"Grab- Me" (2006) by Andrew Byrom
Reference- FL@33 (2009) "Made & Sold" London: Laurence King Publishing Ltd

Andrew Byrom- Byrom's Bathroom-wall-sized typographic venture is part of a full alphabet that he has created using the stainless steel piping to produce a life-sized typographic project to be used by the public in places like bathrooms and swimming pools. The media produces a sans-serif font thats rounded in shape, making it appear quite malliable and modern. This gives it characteristics of being quite friendly and inoffensive, making it perfect for a public setting therefore allowing it to have a larger audience.

"Thermochromic Toilet Seat" (2003) by Peter Crnokrak
 Reference- FL@33 (2009) "Made & Sold" London: Laurence King Publishing Ltd

Peter Crnokrak- Crnokrak's interesting and unusual piece of design is intriguing based on the subject matter of the work and the place that you would find it- you wouldn't expect Graphic Design to be on your toilet seat! The use of colour to identify when someone has last sat on the seat based on the body temperature of the last person allows for a communication and understanding between the contraption and the user. This could easily be used in both a public and a private realm as it takes an aspect of everyday life and produces a solution for something that some people don't like- other people's warmth on toilet seats.

"Stanmore Public School Library" (2012) by Frost* Design
Communication Arts (2012) "Stanmore Public Schoiol Library Environmental Graphics" [Internet] Communication Arts Exhibit 19th November Available from http://www.commarts.com/exhibit/stanmore-public-school-library.html (Accessed 25th November 2012)

Frost* Design- The choice of font to the typographic elements of the environmental graphics makes the design quite sophisticated as it has classy characteristics with the use of capitals throughout and the grid system layout. The placement is playful and appealing to the target audience, particularly with the choice of language being taken from classic children's stories.

"Art & About Festival 2012 Installation" (2012) by Toko
Toko (2012) "Art & About 2012" [Internet] Available from http://www.toko.nu/#popup-artabout (Accessed 25th November 2012)

Toko- Toko's installation posters provide a unique advertising prospective for the Art & About Festival, with the scaled up lightbox effect making the posters unmissable to its passing audience. The use of public places like toilets, bus shelters and phone boxes means that it is completely in the public domain and it is flexible in it's placement rather than being stuck to billboards or walls which make them seem classier and cutting edge. The geometric print allows for a versitility in regards to the posters made yet they all work as a uniformity to the identity of the festival making it successful.

"Scrabble on the Cincinnati Skyline" (2005) by Mike Ruehlman
Society for Environemntal Graphic Design (2005) "Scrabble on the Cincinnati Skyline" [Internet] Available from http://www.segd.org/design-awards/5264/5288.html#/design-awards/2005-design-awards/scrabble-on-the-cincinnati-skyline.html (Accessed 30th December 2012)

Mike Ruehlam- Using the open space and high skylines of the city, the manipulation of the physical buildings means that the relationships between the spacial surroundings of the buildings is emphasised. Audience participation is at the upmost importance in order for the design to be successful as the interactivity is a physical message to the mass audience that it is vital to be proactive in the community.