Responsive- Design Process 2: Collaborative Progress Crit

Following on from the last crit, we had to get together with the same collaborative groups as we had for the previous crit and was given 10 minutes per group to discuss how far we had got to and where we had progressed from the last crit. As groups, this allowed us to get a feel for the other groups briefs and be able to give some verbal feedback as to questions we needed answering and possible ideas.

After this, we then had to give each other feedback but we could only do this by taking another groups brief and spending an hour on it, working on different ideas or expanding on what has already been done to make it better. Anna and myself got Jasper and Priyesh's Royal Albert Hall brief, with the brief asking to produce an integrated campaign to raise money for the Halls.

Discussed Feedback

The group hadn't actually come up with a comprehensive concept for their brief so we started coming up with some concepts and angles that they could go with, such as linking the Halls with being British and the heritage surrounding the place; how it has stood the test of time and what it has seen over the years, like World War 1 and 2, 60's, etc. Another idea is the focusing of a platform or stage as most people go to the Halls to see a performance on a stage. Another aspect they could focus on is the reference to community and what the Halls does locally, focusing on community spirit ad locality.

Out of this, our main idea focused on the one factor which connects everyone who is an audience at the Royal Albert Halls- they have the experience of being there. The positive emotional response to the personal connection from nostalgic memories of being at the Royal Albert Halls would generate the public want of donating to the Halls. With this, we felt it would be a good idea to propose a month long event that runs a series of nights to celebrate the Halls as well as raise funds. Possible collateral they could produce could include; Entry Armbands, Tickets, Programme Brochures, Food/ Drink Packaging, Posters and Advert Banners with a ticket site and a web page for donation giving.

Feedback Discussed and Given for Royal Albert Hall Brief

We had to give this feedback in the form of a Progress Feedback Sheet which we filled in with our suggestions. We then fed back the comments to the group, hopefully helping them with their brief and giving them a fresh perspective.

The final group (Issy and Laura) had our brief and they did the same for us, giving us feedback on our brief and giving their take on what we could do with our brief.

Feedback Given from Group Brief Swap

We mainly got very positive feedback on our brief, particularly the concept which was very well received.

Suggestions that were given to us included having the outfits perforated, which we had already thought about, and to maybe have just a piece of an outfit on each box which would be released weekly. The main thing would be to focus on jobs which kids would want to do when they got older. A great suggestion was to have the bear on the box as well as the outfit so that it would come as a set rather than just downloading it as then it would be on different stocks and the bear may get battered around easily. It is important for the outfits to stay together so it would be a good idea to try it out so that the outfits fit properly.

We will take on board some of the comments, especially the bear on the box as it makes perfect sense for the actual collectibility and usability of the products.