Responsive- Design Process 2: Collaborative Practise Concept Cit

For the session, we had to present the research and initial ideas for the brief we have chosen for the Collaborative brief for a Crit with 2 other collaborative pairings.

Me and Anna presented the individual design boards we had digitally made to show the aspects of the research we had undertaken alongside all of the design boards that we had produced to get our idea across. They also had a look at our Collaborative Practise sheet.

Crit Collateral

We got a lot of feedback from the Crit itself. They felt that the simpler the concept the better and that we should stick to making just 4 or 5 boxes sot hat it doesn't become overwhelming. We should be able to show the the concept through just that amount of boxes. This was a perfectly understandable feedback and made me think that, even though we understand our current concept, this may be complicated for other people to understand.

It was important that the box was something that was collectible and they felt it might be an idea to have something inside the box, like a toy, that could be collectible. The problem with this feedback is that, in the brief, it is specifically stated that the brand do not want toys within the cereal itself and that it must be the box which is collectible.

We were given some ideas to work with, such as informing the children of types of fruit which would go with the brand or maybe having things made out of the word BEAR which was different every month but this would limit our range of responses. They thought that they could do tasks to get answers for that they could submit to the website online but this is something that they have already done.

What the crit also mentioned was that the current packaging is too sophisticated and it wasn't very playful for kids so it was suggested that if we have the time to propose a new front to the box design as well as the back.

We got some valuable feedback from the session that makes us take a new look at the actual concept that we had come up with. What the feedback from the crit made us realise was that we haven't answered the brief properly. We got so caught up in the concept that we had come up with that we had forgotten all about the main bit of the brief, the letters!

Straight away, we realised that we needed to produce a brand new idea that answered the brief. (See Design Practise Blog)

We then needed to fill out a sheet stating what our final concept was:

Concept Statement

For the next session, we needed to have the brief re-written based on the concept that we have newly come up with:

Re-written BEAR Brief

After producing the new and more specific Re-Written Brief, we started discussing the timeframe that we had to produce the work and what we needed to be able to get it done.

Planning Time Management

We made a calendar diagram of the timeframe and outlined the jobs that needed doing and how long we had to do them. This would give us structure and means that these have been outlined as a team so we cannot argue over them.

Written Up Action Plan

We then put these dates down onto an action plan so that they were set in place.