Responsive- Design Process 2: National Trust Final Crit

For our Crit, we started by laying out our work and walking around the room, looking at what everyone else has done so far.

Work for Crit 

Then we had to get in groups of 6 and get into pairs within that 6. We had to crit the work of another pair using a feedback sheet. At the end of the crit, we were then able to read our feedback sheet to see what we have been given from the other pair.

Feedback from the Crit

I got some mixed feedback in regards to my project but I did get some good suggestions and considerations to think about.

Some good points of feedback included the fact that the brand for the campaign is constant throughout a cross-section of media and that it isn't just an advertisement and that I have taken an original approach to the concept. The fact that the product is family-friendly encourages everyone to get involved which is engaging and my boards were well presented and mainly image-based and spoke for themselves as well.

In regards to suggestions, I need to consider how this product is going to be distributed. I was thinking it could be something they buy or something they get when they take out a membership or maybe even something they get free in an event. Another area was to make it more up-to-date technology wise by encouraging people to download the app instead of a disposable camera.  I am going to encourage people to download the app anyway and the purpose of the camera is to record the memories they create and, if I was to include a top-of-the-range camera then it would be too expensive to produce. A suggestion was to incorporate a scavenger hunt and expand on the other app pages which I was already going to add a treasure hunt game into the kit anyway and I would do with producing the pages for the other app pages.Another suggestion was to incorporate more reds and greens into the design yo make it more vibrant. I tried different colour variations beforehand and I couldn't find a combination which looked right, however, I will continue to experiment to see if I can make something work. One last consideration was whether people would be allowed to plant the seeds. I would't have thought there would be a problem with people planting seeds in the gardens as the whole point of the Trust is to encourage nature preservation, however, there could always be specific places where people could plant them.

From this, I am going to continue to develop my answer to the brief to achieve its full potential and I found the feedback helpful with some ideas I can defiantly consider to move on.