Sunday 7 October 2012

PPP1: Study Task 2- What Is Graphic Design? -Part 1

From the images that we were told to collect to illustrate what creative fields we had interest in, we had to compile lists of the things people in our Blog group described as things they had interest in. There were very varied interpretations to the task and examples of Graphic Design on show but this meant that we had different tastes and styles to see and we got to see what influenced other people in our year (see picture).

Blog Group Individual Lists
From this list, we then complied a large group list, highlighting what things we had in common and things that were important to the group as a whole. From the brainstorm, we settled on these 18 things as the main similarities. (see picture)

Definitive Blog Group List

After that, each group had to suggest something from there lists and the Year group came up with 15  factors that had influenced our choices as a whole in regards to the image choice of our interested creative fields (see picture).

Class List
From these 15 factors, we had to identity 5 areas that we hold interest in. I chose these:
  •  Creative Use of Type
  •  Simplicity
  •  Style/ Aesthetic
  •  Structure & Layout
  •  Tone of Voice  
From those 5 areas, we had to find 5 images of Graphic Design that we found interesting. I decided on these examples:

  • Creative Use of Type



"Bird/Toypography" (2006) by Danippon Type Organisation
Reference- Klanten, R. and Ehmann, S. (2007) "Tactile: High Touch Visuals" Berlin: Die Gestalten Verlag
1. Danippon Type Organisation- I like the physicality of the transformation that takes place in "Bird/Toypography"and think it is very clever how the image and type correspond as a piece, working together but not necessarily side-by-side. I like the simplicity of the actual bird image and how the type thats been chosen reflects this.

"Machine in 2008" (2008) by Kyle Bean
Reference- Klanten, R. and Hubner, M (2008) "Tangible: High Touch Visuals" Berlin: Die Gestalten Verlag
2. Kyle Bean- I chose this for the simplicity between the word 'machine' and the use of machinery parts to create the typography. Personally, I find this quite interesting as it is an unconventional media that has been taken out of its context and manipulated by Bean so that the word takes over from the context, giving the media new life and purpose.

"Eureka Tower Car Park" (2006) by Axel Peemoeller
Reference- FL@33 (2011) "The 3D Type Book" London: Laurence King Publishing Ltd
3. Axel Peemoeller- I felt that this was an interesting way of approaching signage and instructions as the type has been manipulated to adhere to it's surroundings. This plays on perspective and distortion as the user has to be stood in the correct position to make out the words in thier entireity. I think this is an experimental and creative use of typography.

"It Could Be Me But It's Actually Paul Paper" by Annika Koski
Reference- Wray, A. (2009) " Handmade Graphics: Tools and Techniques" Hove: RotoVision SA
4. Annika Koski- I'll be honest, the first thing that caught my attention about this piece is the fact that it has Lego on it and that the words has been produced by a Lego typeface. I like how the letterforms are handmade but have the appearance of a digitalized font due to the texture that the Lego media provides. Also, I like the legibility of the font as it is quite an astute and stiff typeface.

"New York City" (2008) by Gluekit
Reference- Wray, A. (2009) " Handmade Graphics: Tools and Techniques" Hove: RotoVision SA
5. Gluekit- I think this is a creative use of type due to the fact that the designers, Gluekit, make the typeface mainly from shapes which give them a modern, futuristic aesthetic. The legibility of the typeface is clear despite the lack of space within the staged and intended use of perspective. I think it presents a clear way of thinking for designers, highlighting the need to be able to think of space, composition, colour and perspective.   

  • Simplicity
"Unemployed" (1930) by Gerd Arntz
Reference- Annick, E. (2010) "Gerd Arntz: Graphic Designer" Rotterdam: 010 Publishers
1. Gerd Arntz- The use of the pictograms in this Information raphic by Arntz allows for the information to be presented in a formal yet simplified manner so the message is passed on quickly and effectively to those who need it. The simplicity adds to its effectiveness and adds emphasis to its purpose on the whole.


                                                    "Ro Theatre' Rotterdam" by Studio 75B
                            Reference- Schonlau, J (2011) "Minimalist Graphics" 1st ed., New York: Harper Design


2. Studio 75B- The message behind the use of the 'R' and the 'O' is simply communicated through the subtle manipulated changes to the letterforms in order to convay the theme behind the work- the comedy and tragedy behind the theatre. Clever yet minimalistic approach to producing an effective poster design.




"The Poster Book" (2008) by Dudley Wild
Reference- Klanten, R. and Hubner, M (2008) "Tangible: High Touch Visuals" Berlin: Die Gestalten Verlag
3. Dudley Wild-  Not only is this a very simple idea in regards to creating a handmade poster but this is a very simple way of creating the work as well making it accessible to the audience-especially to people who cannot use computer programs to produce posters. I like the pixelated appearance yet it is the ease of use that really carries this work.

"Hunger" by Noma Bar
Reference-  Dutch Uncle "Hunger"Available from http://www.dutchuncle.co.uk/illustrators/noma-bar/portfolios/portfolio (Accessed 6th October 2012)
4. Noma Bar- I keep coming back to Bar but his work fits this catagory perfectly as he keeps the colour scheme, shapes, forms and presentation at thier most simplified. As in this image, "Hunger", it shows a fork but at the same time a skeletal hand showing both the need for food and the implication of not having food. Its this ability to produce his message in such a minimalistic manner that makes him so influencial.




"Bubble Calender" (2009) by Stephen Turbek
Reference- Klanten, R. and Hubner, M (2008) "Tangible: High Touch Visuals" Berlin: Die Gestalten Verlag
5. Stephen Turbek- Turbek's simple idea of taking the childish glee all adults have in popping bubble wrap and turning it into a calender allows for his design to be easy to use and clean in regards to its purpose. The minimalistic design alludes to its context and purpose to override any decoration yet this keeps the importance of its function at the fore.

  • Style/Aesthetic


                                        "Edinburgh Fringe Festival" (2008) by Chrissie MacDonald
            Reference- Klanten, R. and Hubner, M (2008) "Tangible: High Touch Visuals" Berlin: Die Gestalten Verlag

1. Chrissie MacDonald- The style used by MacDonald is quite bold and graphic, using minimal detail and keeping the images youthful and vibrant, appealing to the aimed contextual target audeince.  The aesthetic is clean and digitized with block, bright colour to make the visuals inescapable from the eyes of the public.

"LOVE/HATE" (2007) by James Fletcher
Reference- Klanten, R. and Hubner, M (2008) "Tangible: High Touch Visuals" Berlin: Die Gestalten Verlag
2. James Fletcher- The 3-Dimensional design by Fletcher allows for the work to appear as though it is coming off the background and slowly melting away from the original image. The graffiti style aesthetic and block colour means that it appeals to a young audience and works as a visual identity as the logo is so distinctive and eye-catching.
"NEON Magazine Commission" by Pixelgarten
Reference- Wray, A. (2009) " Handmade Graphics: Tools and Techniques" Hove: RotoVision SA
3. Pixelgarten- The style and aesthetic to this piece of Graphic Design has been taken from classic computer games with the bold, cartoonish colour scheme and the illustrative characterisations of inanimate objects like mushroom sand stars. It produces a wacky and eccentric aesthetic which mirrors the subject matter.
"Mr Chop's Sounds from the Cave 12in EP" by Dan McPharlin
Reference- Wray, A. (2009) " Handmade Graphics: Tools and Techniques" Hove: RotoVision SA
4. Dan McPharlin- McPharlin's miniture music equiptment shows the vintage analogue sound recording equiptment used years ago which influence the appearance and aesthetic of his image. The muted, neutral colours are remininiscent of the 70's which gives a nostalgic style to the structures as well as the appearance of the equiptment which appear quite cumbersome and overbearing.


"Whaam!" (1963) by Roy Litchenstein
Reference- Tate Gallery "Roy Litchenstein" Available from http://www.tate.org.uk/art/artists/roy-lichtenstein-1508 (Accessed 7th October 2012)
5. Roy Litchenstein- Litchenstein's style and aesthetic is synonymous with cartoon and comic boographics yet done in a fine art manner. I don't think this takes away from the style he has being graphic however, based on the composition, layering, colouration and perspective within each of his images. Even the inclusion of type in his work adds to the overall graphic and confrontational aesthetic.
  • Structure & Layout
"Good Typography Is Invisible/ Bad Typography Is Everywhere" by Craig Ward
Reference- FL@33 (2011) "The 3D Type Book" London: Laurence King Publishing Ltd
1. Craig Ward- The way that the typography has been specifically laid out to give a visual interpretation to the meaning of the slogan used is strong and visually striking. Specifically how the 'bad' type has been structured to overlap the 'invisible' embedded wording yet have some showing is quite clever as it allows the viewer to think and ponder the intention behind the typographic poster.
"Typographic Illustration"by Evan Roth
Reference- Reyes, F. (2007) "Typo: The Beautiful World of Fonts" Barcelona: Instituto Monsa de ediciones
2. Evan Roth- Roth uses letterforms, words and phrases to produce a structure within his work which is laid out in a particular way to depict an image. This allows for him to produce images throught the typography. The use of scale and layering give the impression of depth and perspective within the image, giving a 3-Dimensional appearance despite the 2-Dimensional media thanks to the layout and structure.
"New Address" by Niessen & de Vries
Reference- Wray, A. (2009) " Handmade Graphics: Tools and Techniques" Hove: RotoVision SA
3. Niessen & de Vries- This poster has been structured to reproduce architecture (buildings and houses) out of some of the typographic elements of the poster. The backgrounds of block colours and shapes are layered with mis-matched type that create a montage of buildings that causes distinctive imagery and a definitive relationship between type and image.



                                                                  "Self-Initiated Project" by Will Hill     
                  Reference- Wray, A. (2009) " Handmade Graphics: Tools and Techniques" Hove: RotoVision SA

 4. Will Hill- The layout of the image shows experimentation with type, composition and placement as Hill manipulates the letterpress type to create a structure of prints that are overlapping to create the full image. The range of colours and the rough textures adds to the experimental appearance and aesthetic of the printwork.

"Colour Reading and Contexture" (2005) by Jacob Dahlgreen
Reference- Klanten, R. and Ehmann, S. (2007) "Tactile: High Touch Visuals" Berlin: Die Gestalten Verlag
5. Jacob Dahlgreen- This ensemble of towering structures are layers and layers of coloured blocks and pieces of colour representing colour theory and the relationship between different colours. The colours interweave amongst each other which creates different compositions and I like how considered and thoughtful the image is.

  • Tone of Voice

                                                    "FUNkey" by by Alex Garnett of Mixko
          Reference- Reyes, F. (2007) "Typo: The Beautiful World of Fonts" Barcelona: Instituto Monsa de ediciones

1. Alex Garnett- Garnett uses the object of computer keys to illustrate the ways that we view technology in times of  computer problems. He uses a humourous tone of voice and takes a honest yet funny glance into how we deal with dysfunctional technology. The choice of words he uses on the keys to convay this are light-hearted and quite cheeky, adding to the humourous tone of the project.


"Barack Obama Hope Poster" (2008) by Stephard Fairey
Reference- Arnon, B. (2008) "How the Obama "Hope" Poster Reached a Tipping Point and Became a Cultural Phenonmenon: An Interview with the Artist Shepard Fairey" [weblog post] Huffington Post Available from
http://www.huffingtonpost.com/ben-arnon/how-the-obama-hope-poster_b_133874.html (Accessed 7th October 2012)
2. Shephard Fairey- The sincere tone of voice used for this infamous poster is intended to show audience that this is a person who should be taken seriously. The image of Obama appearing so regal and confident makes a convincingly powerful identity that was used to give the impression that he could take on the world. From this, the image, the text, the intention and the context hands itself to the positive yet serious voice to the poster.

"um was es nicht geht" (2006) by Pixelgarten
Reference- Klanten, R. and Ehmann, S. (2007) "Tactile: High Touch Visuals" Berlin: Die Gestalten Verlag
3. Pixelgarten-  This image is very comedic in regards to the subect matter and what it is trying to depict. The design is very tongue-in-cheek as the idea of weeing against a wall some people would find vulgar and disgusting yet the fun and humourous portrayal (particularly with the harmless baby pink colour used to depict the wee) means that it is cheeky enough to get away with it, giving it a light-hearted tone of voice.


"You Are Beautiful Installation" by You Are Beautiful
Reference- Reyes, F. (2007) "Typo: The Beautiful World of Fonts" Barcelona: Instituto Monsa de ediciones
4. You Are Beautiful - The aim of the installations by this company is to make everyone feel good about themselves when they come across the messages , giving the public a boost of self-confidence and  positivity. From this, the tone of voice is sincere and self-assured because it is a message that applies to everyone regardless of who they are.


"Love Heart" by Tjep
Reference- Reyes, F. (2007) "Typo: The Beautiful World of Fonts" Barcelona: Instituto Monsa de ediciones
5. Tjep- The tone of voice for this is heartfelt, touching and full of love as the different typographic fonts that are used to make up the image mingle and weave around each other to produce a layered love heart that connotes to me the layers of emotions that happen when you fall in love,with the different fonts used to represent each individual emotion.

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