In our Blog Groups, we had to select 5 of the 25 images we had to collect. I chose:
- "Hunger" by Noma Bar
- "Eureka Tower Car Park" by Axel Peemoeller
- "Barack Obama Hope Poster" by Shephard Fairey
- "Mr Chop's Sounds from the Cave 12in EP" by Dan McPharlin
- "Colour Reading and Contexture" by Jacob Dahlgreen
Then we had to identify how our chosen images related to these 5 catagories:
- Function
- Design Context
- Tone of Voice
- Message/ Idea/ Concept to be Communicated
- Intended Scale/ Place of Delivary
If any of our images had none of these aspects of Graphic Design then it was seen as not being proper design.
'Hunger':
Function- To highlight/ illustrate the famine that people suffer from around the world
Design Context- Graphic used for magazine/publications/articles/posters
Tone of Voice- Subtle yet quite confrontational and sincere
Message- To encourage people to do something about this injustice
Scale- Magazine/Book sized?
'Eureka Tower Car Park':
Function- To direct the public through the cinema to make sure they go the right way
Design Context- Infographics used in a car park commissioned to direct the public
Tone of Voice- Informative
Concept- To get the public from A to B
- Using perspective, the audience have to stand in a specific space to read the full instruction
Scale- Size of a Multi-storey Car park
'Barack Obama Hope Poster':
Function- To promote/ influence voters to vote for Obama
Design Context- Barack Obama's presidencial election campaign
Tone of Voice- Hopeful/Convincing/Self-Assured
Message- Obama will bring hope as a good president and a prosperous future to America
Scale- Billboard/Poster/Backdrop for Speeches and Rallies
'Mr Chop's Sounds from the Cave 12in EP':
Function- Sculptures to represent recording equiptment from previous decades
Design Context- Magazine Cover commissioned to the Designer
Tone of Voice- Fun and Light-Hearted
Concept- Replicate Recording Equiptment
Scale- Miniture
'Colour Reading and Contexture':
Function- To show Colour Theory
Design Context- Exhibition
Tone of Voice- Informative
Concept- Showing the Relationship between Different Colours
Scale- Size of a large room/ Exhibition space
From this exercise, we had to produce lists of things that would be classed as Function, Context, Tone of Voice, Message/Idea/Concept and Scale & Place. This isn't an exhaustitive list but it is what we came up with within our Blog Groups. From this, we have to collect images that show these aspects in use within Graphic Design:
Function:
Inform, Advise, Instruct, Educate, Promote, Assist, Advertise, Direct, Interact, Entertain
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"My Only Gizmo and It's Mouse" (1994) by John Gorham
Reference- McAlhone, B. and Stuart, D (1996) "A Smile In The Mind" 2nd ed., London: Phaidon Press Ltd |
John Gorham- Gorham used this piece as a piece of Self- Promotional work to show the media that he felt most comfortable using and the style that he worked in, particularly as technology is becoming more and more prevelant within our modern day culture. The fact that he finds interaction with the work important and the interaction he has had with the work makes it all the more personal- something that I can relate to.
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"Typecube" (2008) by Chris Clarke
Reference- FL@33 (2009) "Made & Sold" London: Laurence King Publishing Ltd |
Chris Clarke- Clarke's invention of producing a 64-cube toolkit that allows users to produce different letterforms and typefaces to experiment with to create thier own different fonts is unique as it allows for a way to make typography a physical disapline as well as a 2-Dimentional one. It bridges the gap between normal print/digital graphic design and allows it to become a physicality so that you can interact with what you are creating, which is a magnificent concept in itself.
David McCandless- The Infographic- style that McCandless uses within his graphic design to educate the reader into facts and figures of the modern day 21st Century means that his works are highly informative whilst being higly entertaining in the way that they are presented to the audience. He uses strong, block colour and visually captavating diagrams to catch the readers attention and then changing the delivary of information each time to keep them on thier toes.
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"Cattle Baron's Ball 2012" (2012) by Cory Say
Say, C. (2012) "CBB 2012 Catalog and Ticket Package" [Internet] 7th December Available from http://www.behance.net/gallery/CBB-2012-Catalog-and-Ticket-Package/6231785 (Accessed 7th January 2013) |
Cory Say- The designs of the Catalog influence the designs of the Event Tickets, Parking Tickets and Layout Map which are all used to aid the running of the organized event itself, due to their functions of being proof of purchase and providing information to the guests. The style of the work is quite classy in the sense that the lettering and presentation is traditional, with the muted colours and only small areas of detail which is then surrounded by simplicity.
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"Essential Patch Packaging" (2012) by Ratowsky Creative
Ratowsky Creative (2012) "Essential Patch Packaging" [Internet] Available from http://ratowskycreative.com/244/ (Accessed 11th January 2013)
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Ratowsky Creative- The function for the design is to package some essential oils which is reflected really well in regards to the aesthetic achieved by the design studio as it focuses on a modern twist to the traditional presentation of medical remedies packaging. The different colouration of each packaging allows for a coded system to differentiate between remedies, providing a functional purpose for the packaging.
Design Context:
Branding, Advertising, Interactive/ Web/ App, Packaging, Typography, Info-graphics, Paper Cut, Covers, Posters, ect.
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"The Language of Modern Music" (1983) by John McConnell
Reference- McAlhone, B. and Stuart, D (1996) "A Smile In The Mind" 2nd ed., London: Phaidon Press Ltd |
John McConnell- The fact that this is a Book Cover gives the design its context as John Connell plays on the subject matter and its physical function, using the music note imagery as speech marks to present the reader with a double meaning. I think this is such a subtle and clever use of double entendre, with the negative space giving the attention to the small yet integral pieces of imaginative punctuation.
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"I Heart NY" (1975) by Milton Glazer
Reference- McAlhone, B. and Stuart, D (1996) "A Smile In The Mind" 2nd ed., London: Phaidon Press Ltd |
Milton Glazer- The design context behind the infamous logo is the reason why this piece of design is so successful. The context of being a piece of advertising which is to encourage Tourism grew into becoming a positive brand to the city of New York. From this, the simple yet patriotically iconic image has boosted moral and national pride as the slogan adorns all forms of merchendise and has become part of the identity of America.
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"Work Hard & Be Nice To People" (2004) by Anthony Burhill
Reference- FL@33 (2009) "Made & Sold" London: Laurence King Publishing Ltd |
Anthony Burrill- This typographic poster has been created using the traditional method of wood-block letterpress which helps contextualise this image as it helps the audience see where it gets it rustic, slightly textured appearance. I think this only adds to the image as it makes it seem more wholesome and honest therefore putting more power behind the positive statement that the image inforces which is why I like this poster.
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"Amigos Skateboarding" (2013) by Sasha Barr
Barr, S. (2013) "Amigos Skateboarding" [Internet] Available from http://www.thisisthenewyear.com/Amigos-Skateboarding (Accessed 31st January 2013)
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Sasha Barr- The context behind these designs is to provide a brand for the skateboarding company 'Amigos', which provides a context for the graphic prints onto the merchandises unusual items like Skateboard decks. The brand is quite urban looking and young in appearance, using fun illustrations and bright colours to grab the attention of the younger audience.
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"SOFT!" (2010) by Bravo Company
Bravo Company (2010) "SOFT!" [Internet] Available from http://www.bravo-company.info/1021/16801/works/soft (Accessed 31st January 2013)
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Bravo Company- The brand and identity overhaul for the company 'SOFT!' gives a strong context for the mixture of environmental graphics, web design, info-graphics and product/packaging collateral designs. The illustrative style of the branding is fun, cute and bold and the fact that this style is used throughout the brand identity provides a strong unity via the aesthetic. The designs appeal to a young audience therefore giving more of a context for the design choices made by the Bravo Company.
Tone of Voice:
Informative, Serious, Assertive, Distressing, Sarcastic, Offensive, Informal, Humourous, Light-Hearted, Meaningful/ Emotive, Fun, Personal, Encouraging, Persuasive
Gary Nicholson- Graphic Designer Nicholson draws on his specialism to produce these witty puns on Graphic Design, producing a humourous and light-hearted joke poster series made to put a smile on anyone's face. The simple layout is clean and sleek, using type layout and minimal amounts of colour to provide the imagery needed for the joke to be successful. This gives the posters a slightly quirky feel which goes well with the subject matter. I really like these posters and think that they are very cleverly yet simply put together, allowing the graphics and the puns to work together to make the posters successful.
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"Book Smarts #1, #2 and #3" (2005) by Anthony Burrill
Reference- FL@33 (2009) "Made & Sold" London: Laurence King Publishing Ltd |
Anthony Burrill- Burrill's concept behind his images is to parody a self-help book in layout and subject matters yet antidote the preachy tone of voice used within them, instead using a reasonable, and sometimes even factual, vocal manner. The accompanying pictograms are minimalist in presentation therefore producing a simple layout for the 3- book series that reflects the statements made as 'self-help'. I think these pieces can be taken seriously despite thier intention as there is an element of truth within each statement.
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"New York Subway Map" (1972) by Massimo Vignelli
Reference- Flikr Hive Mind "New York Subway Map" Available from http://flickrhivemind.net/Tags/design,vignelli/Interesting (Accessed 23rd October 2012)
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Massimo Vignelli- The purpose behind this piece of info-graphics is to provide information to a wide audience range that is understandable, therefore, the tone-of-voice matches that with an informative and assertive manner as it reassures the user that the information is correct while being encouraging so that people feel comfortable using the subway system. This makes the map appear more trustworthy to the user, particularly thanks to the simple layout and presentation of the system so it is easy to navigate, making this a very successful piece of purposive design.
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"Let Me See Your Papers"(2012) by KOMBOH
KOMBOH (2012) "Let Me See Your Papers" [Internet] 10th October Available from http://komboh.com/?p=1846 (Accessed 25th November 2012) |
KOMBOH- The fun and light-hearted piece of graphic design encourages people to consider what they would have as an identity if they became a superhero. The template produced allows for the interactivity, for people to design and produce the superhero themselves gives it a more intimate and personal meaning to the user. The simple yet well-executed idea gives a encouraging tone of voice, allowing for the user to escape from the real world for a moment and enjoy becoming something that only dreams are made of.
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"State of America- Print Series" (2013) by Julian Montague
Montague, J. (2013) "State of America- Print Series" [Internet] Available from http://www.montagueprojects.com/state-of-america-print-series/ (Accessed 11th January 2013)
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Julian Montague- The tone of voice in these posters is quite informative and educational despite the fact that it is a topic that some people would not automatically understand. The depiction of the official insignia is quite cartoonish and easily accessible due to the informality of the design style which makes it light-hearted and entertaining.
Message/ Idea/ Concept:
To make Life Easier, Individual to the Work, World Events, Charity, Change, Current Events, Opinions, History, Facts/Factual, Personal Interest
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"Beat The Whites With The Red Wedge" (1919) by El Lissitsky
Reference- Moore, C. (2010) "Propaganda Prints"Great Britain: A&C Black Publishers Limited |
El Lissitsky- This piece of Graphic art propaganda was used with the symbolism within the colour usage (Red for the Revolutionary class and White for the Elite class) and shape choices (Triangle connoting a military attack) to present the historical concept of the Russian Winter Palace seige during the Russian Revolution, providing a strong message of unity to the Working Class.
Andie Airfix & Rob Farrar- The play on perceptions and connotation within this logo for the Live 8 Charity Show is very strong as it mixes the event with the reason behind the need to raise money, thus raising awareness without trying. Africa becoming the body of the guitar makes it an integral part of the piece and the fretboard typography helps keep the identity inclusive and whole.
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"World In Chaos" (2011) by James Joyce
Reference- Joyce, J. (2011) "World In Chaos" Available from http://www.jamesjoyce.co.uk/ (Accessed 22nd October 2012) |
James Joyce- This image is very illustrative in it's depiction of world politics and current affairs therefore allowing Joyce to be able to produce an informed opinion thats directed at a suitable audience. The toppling of the detail on the flags suggests the idea of the countries loosing thier high power statuses in the world and the economy crumbling. The fact that they were pilied on top of each other in the first place suggests a power struggle in the fight for ultimate supremacy.
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"Just In Case- End of the World Survival Kit" (2013) by Menosunocerouno
Menosunocerouno (2013) "Just in Case- End of the World Survival Kit" [Internet] Available from http://www.menosunocerouno.com (Accessed 11th January 2013)
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Menosunocerouno- The idea behind this funny design is based around the concept of the world supposedly ending at the end of 2012 and the necessary things that are needed to survive just in case the end of the world ever did happen. The choice of the bright neon colouration for the packaging adds to the urgent nature of the product and implies safety in a dangerous situation.
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"Positive Prediction Coasters"(2013) by Mamas Sauce & DesignWorkLife
Mamas Sauce & DesignWorkLife (2013) "Positive Prediction Coasters" [Weblog] DesignWorkLife 21st January Available from http://www.designworklife.com/2013/01/21/new-in-the-shop-positive-predictions-coasters/ (Accessed 31st January 2013)
Mamas Sauce & DesignWorkLife- The idea behind these coasters is that you can twist it around and use it to predict your future, which makes it have a fun and quirky aspect to what would otherwise be a plain object. The thick stock and print production of the coasters is beautiful, particularly as it is clearly embossed and evenly printed. The colouration keeps it simple yet classy and the mixture of typography keeps the look fresh.
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Scale & Place:
Poster, Postcard, Signage, Book, Film, Postage Stamp, Billboards, Wall, Smartphones/Web, Business Cards, Display, Exhibitions, Merchandise/Clothing, Shops, Packaging, Editorials/Publications
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"Joyeuses Fetes" by Kong
Reference- Terstiege, G. (2009) "Three D- Graphic Spaces" Switzerland: Birkhauser Verlag AG |
Kong- Kong use their working area around them to produce a 3-Dimentional Typographic Installation using their office ware, putting the space to good use and allowing for a large scale lettering which is only legible from above. The sans serif letterforms produced reflect the modern theme of the image, based on the electonic appliances and pieces of design used to make up the letterforms. The colouration of the 'Y' indicates a questioning into the reason as to why we put ourselves through the stresses that New Year and Christmas can bring.
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"Grab- Me" (2006) by Andrew Byrom
Reference- FL@33 (2009) "Made & Sold" London: Laurence King Publishing Ltd |
Andrew Byrom- Byrom's Bathroom-wall-sized typographic venture is part of a full alphabet that he has created using the stainless steel piping to produce a life-sized typographic project to be used by the public in places like bathrooms and swimming pools. The media produces a sans-serif font thats rounded in shape, making it appear quite malliable and modern. This gives it characteristics of being quite friendly and inoffensive, making it perfect for a public setting therefore allowing it to have a larger audience.
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"Thermochromic Toilet Seat" (2003) by Peter Crnokrak
Reference- FL@33 (2009) "Made & Sold" London: Laurence King Publishing Ltd |
Peter Crnokrak- Crnokrak's interesting and unusual piece of design is intriguing based on the subject matter of the work and the place that you would find it- you wouldn't expect Graphic Design to be on your toilet seat! The use of colour to identify when someone has last sat on the seat based on the body temperature of the last person allows for a communication and understanding between the contraption and the user. This could easily be used in both a public and a private realm as it takes an aspect of everyday life and produces a solution for something that some people don't like- other people's warmth on toilet seats.
Frost* Design- The choice of font to the typographic elements of the environmental graphics makes the design quite sophisticated as it has classy characteristics with the use of capitals throughout and the grid system layout. The placement is playful and appealing to the target audience, particularly with the choice of language being taken from classic children's stories.
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"Art & About Festival 2012 Installation" (2012) by Toko
Toko (2012) "Art & About 2012" [Internet] Available from http://www.toko.nu/#popup-artabout (Accessed 25th November 2012) |
Toko- Toko's installation posters provide a unique advertising prospective for the Art & About Festival, with the scaled up lightbox effect making the posters unmissable to its passing audience. The use of public places like toilets, bus shelters and phone boxes means that it is completely in the public domain and it is flexible in it's placement rather than being stuck to billboards or walls which make them seem classier and cutting edge. The geometric print allows for a versitility in regards to the posters made yet they all work as a uniformity to the identity of the festival making it successful.
Mike Ruehlam- Using the open space and high skylines of the city, the manipulation of the physical buildings means that the relationships between the spacial surroundings of the buildings is emphasised. Audience participation is at the upmost importance in order for the design to be successful as the interactivity is a physical message to the mass audience that it is vital to be proactive in the community.
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