PPP3: Design Something More Studio Talk and Studio Briefing

Do Something More are a team of 3 based at Munro House
Used to work at Elmwood in Leeds- wanted a change

Why do brands need your help?
- Brands in seen as a dirty word but its an everyday thing
- What can we do to make them better
- What is a brand? A logo is a brand and an identity in the look and sound
- Brands are about standing for something- Apple 'Think Different Adverts' showed no products but sold you a life
- Brand doesn't have to show what its selling- Nike
- Instead of going to hoover, people are going to buy a Dyson- ingrained into social conscious
- IKEA- doesn't talk about product but the ideology

Brands have become the new super power
- They do a lot of stuff around the brand as well to help better the brand and emphasis the style
- "Stand for Something + Wonderful Experience = People Care"
- Brands which are wonderful experiences make our lives better

• VW Musical Stairs
• Waitrose Communities
• Innocent Smoothies Bottle Hats
• Apple iPhone Packaging Presentation- Unveiling of the Product

- Design is an opportunity to make a difference

- We can be broader as designers and think beyond the logo

- How many brands don't think about it? How many don't help you?

- Talking about serious subjects in an interesting way, eg. Movember

- People to to gravitate towards what they already know and fear change

Studio Brief:

We are part of a group called The Ministry of Wonderful, who want to re-think the brands of today to make them better as brands should have a duty of care to be better 

We are to be given one of 6 scenarios at random who we are to produce a brand identity for with the intention of improving them, creating them from scratch for tomorrows world as if it was to be done properly:

Train Operators, Water Supplier, Retirement Home, Library, City Council, Recycling Scheme

Not changing what they do, but how the brand change what you do there and the relationship between the action.

Guide on how to create your brand: Define, Create, Build

Part 1: Define

- What should it stand for? Why should it exist? Why should people care? What makes it different?

- Big idea of what you are? Name? What you stand for?

Part 2: Create

- What does it look like? What does it sound like? What does it do?

Part 3: Build

- How does your brand talk to people? Make stuff thats relevant (not business cards)

Winner gets a placement with a crit in 2 weeks for rough stuff, ideas and research to get feedback

(See Extended Practice Blog)